[Who we are]
We build custom iOS apps for Tustin businesses, from Old Town shops to companies near The District, using AI-accelerated development to ship App Store-ready software in weeks instead of months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Tustin clients, we combine AI-assisted architecture and implementation in Swift and SwiftUI with hands-on senior engineering review at every stage. AI handles a meaningful share of the repetitive build work, from scaffolding to test coverage, so our engineers can focus on the decisions that determine whether an app holds up long term. We move from your requirements to a working prototype quickly, then iterate with you in short, visible cycles rather than a long, opaque development phase. Continuous integration and automated testing run throughout the build, so speed doesn't come at the cost of reliability. Newer businesses near Tustin's growing retail and business districts often need to move quickly to establish a presence, while established Old Town businesses tend to prioritize fitting software into an existing operation; we adjust our process to match either need. We manage App Store submission directly, including any review back-and-forth, so launch day isn't the first time your app meets Apple's standards.
[Deliverables]
Custom iOS applications for Tustin businesses, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We manage the full build, from architecture through App Store launch and ongoing support.
For newer businesses near Tustin's growing retail and business districts, we build iOS apps designed to establish a strong presence quickly. AI-accelerated development speeds up implementation while senior engineers focus on the polish that makes a new app credible from day one.
Interface and experience design built around Apple's Human Interface Guidelines and how your specific customers actually use iPhone and iPad. AI-assisted prototyping means working screens land in front of you early, keeping decisions grounded in real feedback.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-accelerated process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope, with delivery in about 6 weeks instead of the industry-standard 6 months.
AI handles a meaningful share of the repetitive scaffolding and testing work that would otherwise raise costs, which is how we bring most custom iOS builds to around $20,000 instead of the roughly $200,000 a fully manual process typically costs. That makes a polished, credible app realistic for a newer business.
Working with our team typically starts with a discovery conversation to define your requirements, followed by AI-assisted architecture and prototyping, then iterative development with your feedback built into each cycle. Senior engineers review everything that ships, and most projects complete in around 6 weeks for roughly $20,000.
A specialized iOS team brings deep familiarity with Swift, SwiftUI, and Apple's App Store standards, which shows up directly in app quality and reliability. Combined with AI-accelerated development, that expertise is now available at a fraction of the traditional cost, typically around $20,000 for a 6-week build.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.