DreamLabs
DreamLabs
[Who we are]
We build custom iOS apps for Fullerton businesses using AI-augmented development, with senior engineers overseeing every decision from architecture to App Store submission, shipping in weeks instead of months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Fullerton clients, we combine AI-assisted architecture and implementation in Swift and SwiftUI with hands-on senior engineering review at every step. AI takes on a meaningful share of the repetitive work, from scaffolding to test writing, so our engineers spend their time on the decisions that determine whether an app actually holds up: architecture, performance, and interface polish. We move from your requirements to a working prototype quickly, then iterate in short, visible cycles rather than disappearing for months before a single reveal. Continuous integration and automated testing run throughout the build, which lets us move fast without sacrificing stability. Fullerton's mix of student-facing businesses, local retail, and small companies near downtown each have different constraints, and we adjust the build accordingly rather than applying one template to every project. We handle App Store submission directly, including any back-and-forth review requires, so launch day isn't the first time your app meets Apple's standards. The result is an iOS application built to ship fast and to keep working long after launch.
[Deliverables]
Custom iOS applications for Fullerton businesses, built by senior engineers using AI-augmented development to shorten the timeline without narrowing the feature set. We manage the full build, from architecture and Swift engineering through App Store launch.
For Fullerton's growing base of student and early-career founders, we build native iOS apps in SwiftUI, engineered by senior developers and accelerated by AI. You get production-grade code from day one, not a prototype you'll need to rebuild.
Interface design built around Apple's Human Interface Guidelines and how Fullerton's mix of student, resident, and business customers actually use their phones. AI-assisted prototyping puts real, working screens in front of you early in the process.
[FAQs]
Prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-augmented process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for similar scope, with delivery in about 6 weeks instead of the industry-typical 6 months. Every piece of AI-assisted code is reviewed by a senior engineer before it ships.
AI handles a significant share of scaffolding, boilerplate, and test writing, which reduces the manual engineering hours a project requires. That efficiency is why our builds typically run around $20,000, instead of the roughly $200,000 many agencies charge for comparable, fully manual iOS development.
Yes. We regularly work with first-time founders who need a fully custom, production-grade app but don't have a large engineering budget. Our fractional product team and AI-augmented process bring the cost of a professionally built iOS app down to a range that early-stage founders can realistically fund.
Apple reviews every submission against guidelines covering privacy, performance, and design quality, and it's common for a first submission to come back with feedback. We prepare for this from the start of the build and handle the resubmission process directly, so it rarely adds meaningful time to your launch.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
