DreamLabs
DreamLabs
[Who we are]
Huntington Beach businesses, from Main Street retailers to consumer brands built around the city's surf culture, work with our senior engineers to build custom iOS apps using AI-powered development, shipping in weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Huntington Beach clients, we pair AI-assisted architecture and implementation in Swift and SwiftUI with direct senior engineering oversight at every stage. AI handles a meaningful share of the repetitive work, from scaffolding to test coverage, so our engineers can concentrate on the parts of the app that actually matter to your users: performance, interface polish, and brand feel. We move from requirements to a working prototype quickly, then iterate with you in short, visible cycles rather than a long, opaque development phase. Continuous integration and automated testing run throughout the build, catching issues early instead of at the end of a six-month cycle. For consumer and lifestyle brands, we spend real time getting the interface right, since a generic-feeling app undercuts everything the brand has built offline. We manage App Store submission directly, including the review process, so launch day isn't the first time your app meets Apple's standards. The result is an iOS application that ships in weeks and actually feels like it belongs to your brand.
[Deliverables]
Custom iOS applications for Huntington Beach businesses, built by senior engineers using AI-powered development to shorten the timeline without cutting the feature set. We handle the full build, from architecture through App Store launch and ongoing support.
For Huntington Beach's consumer and lifestyle brands, we build iOS apps that reflect a real brand identity instead of a generic template. AI-powered development speeds up implementation while our designers and engineers focus on the interface details that make an app feel authentic.
Interface and experience design built on SwiftUI and Apple's Human Interface Guidelines, tuned to how Huntington Beach's customers actually use their phones. AI-assisted prototyping gets working screens in front of you early, before engineering time is spent on the wrong direction.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-powered process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might quote for comparable scope, with delivery in about 6 weeks instead of the industry-standard 6 months. Senior engineers review every piece of AI-assisted work before it ships.
A traditional, fully manual build often lands around $200,000 because most of the work is billed hourly across design, development, and QA. AI handles a meaningful share of that repetitive work on our end, which is how we bring comparable custom iOS apps to around $20,000 without lowering the quality bar.
Our designers work from your existing brand identity rather than a generic template, adapting Apple's Human Interface Guidelines to fit your visual language and tone. AI-assisted prototyping lets us test real screens quickly, so you're reacting to something concrete instead of a written description of what the app might feel like.
Off-the-shelf platforms are quick to launch but hard to differentiate on, and they tend to break down as your business grows past their template. A custom iOS app, built efficiently with AI-powered development, gives you full control over the experience at a cost now much closer to the off-the-shelf option.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
