[Who we are]
Berkeley founders and established companies alike come to us for custom web applications, built by senior engineers using AI-augmented development to ship production software in weeks instead of months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our development process for Berkeley clients pairs AI-assisted architecture and code generation with direct senior engineering oversight, so the AI handles a meaningful share of the repetitive scaffolding while our developers own every decision that determines whether the application actually works under real traffic.
We move from requirements to a working prototype quickly, which matters for founders operating on grant timelines or a semester's worth of runway, and we iterate with you in short cycles rather than a long, opaque build phase.
Continuous integration and automated testing run throughout, and whether you're a research-driven startup near campus or a longer-established Berkeley company, we ship web applications engineered to hold up in the browser under real usage, not just in a demo.
We build with modern frontend frameworks and a backend and database architecture sized to your actual data and traffic, then deploy to cloud infrastructure meant for real scale, so the application that impresses in a pitch also survives its first wave of real users.
We stay available after launch to handle fixes, scaling questions, and new feature requests, which matters for a Berkeley startup whose usage patterns can shift quickly once a product actually finds its early users.
[Deliverables]
Custom web applications for Berkeley founders and established businesses, built by senior engineers using AI-accelerated development. Whether you're validating a first product coming out of a research lab or scaling an existing platform, we handle architecture, implementation, and cloud deployment as one accountable team. This work is scoped and delivered as part of the same fractional product team handling your entire build, keeping design, engineering, and strategy aligned for Berkeley clients.
Enterprise-grade web application development for Berkeley organizations that need to integrate with existing systems and meet real security standards. AI-enabled development shortens the build cycle while our engineers keep full ownership of architecture, integration, and long-term performance. We treat this as core infrastructure, not an add-on, building it with the same rigor and senior oversight as everything else we ship for Berkeley businesses.
Interface and experience design built for how Berkeley's mix of academic, civic, and startup users actually behave online. AI-assisted prototyping means you're reviewing working screens in a real browser early, so design decisions get made with evidence rather than assumption before engineering time is spent building the wrong thing. We review every AI-assisted step of this build personally, so Berkeley clients get software that's genuinely production-ready, not just something that looks finished in a demo.
[FAQs]
A traditional shop bills largely for manual hours across design, development, and QA. Our AI-enabled process lets a small, senior team move through that same work faster, which is how we deliver comparable or better quality web applications for around $20,000 in about 6 weeks, versus roughly $200,000 and 6 months elsewhere. That combination of AI-accelerated speed and senior oversight is what makes this process work well for Berkeley clients, without asking anyone to compromise on the quality of the finished software.
Prototypes start at $6,000 and full MVPs at $15,000. Pricing depends on scope, but a typical Berkeley build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 an agency relying on fully manual development might quote for similar work. We find this approach works well for Berkeley clients specifically because it keeps cost and timeline predictable without asking anyone to compromise on the quality of the finished software.
Most Berkeley projects reach a working prototype within the first couple of weeks and a production-ready application in about 6 weeks total. AI-assisted architecture and scaffolding compress the early stages significantly, while senior engineers review every piece of the build before it ships. Every engagement includes a fractional product team covering design, engineering, and product management, so Berkeley clients aren't left coordinating multiple vendors to get a single project done.
Templates are fast to start with but hard to differentiate on, and they tend to break down as a growing company's requirements change. A custom web application, built efficiently with AI-enabled development, gives you full control over the experience and room to scale, at a cost now much closer to the templated option. We're happy to walk any Berkeley business through exactly how AI fits into our process during an initial conversation, so there are no surprises once the build actually starts.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.