DreamLabs
DreamLabs
[Who we are]
West Hollywood runs on entertainment, talent management, and design, and we build iOS apps for that world using senior engineers and AI-augmented development, delivering App Store-ready software in about six weeks instead of six months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for West Hollywood clients pairs AI-assisted architecture, implementation, and testing with hands-on senior engineering at every step, building natively in Swift and SwiftUI throughout. That combination lets us compress a traditional build timeline substantially while preserving the level of finish an entertainment or design-focused client expects. We move from requirements to a working prototype quickly, then iterate with you in short, visible cycles instead of a long, opaque development phase. Continuous integration and automated testing run throughout the build, catching issues early rather than during a rushed final push before launch. We design against Apple's Human Interface Guidelines with close attention to visual detail, since a West Hollywood client's app is often judged on craft as quickly as function. We also manage the App Store submission process directly, so your launch isn't the first time the app meets Apple's standards, and AI accelerates the repetitive parts of that work while our engineers stay accountable for everything that determines whether the finished product actually feels considered. That standard of craft applies whether the project is a public-facing consumer app or an internal tool only a small team will ever see.
[Deliverables]
Custom iOS applications built for West Hollywood's entertainment, talent, and design businesses, engineered by senior developers using AI-accelerated development to shorten the timeline without shortening the feature set. We handle the full build in Swift and SwiftUI, from architecture through App Store launch and post-launch support.
Interface and experience design built to the standard of polish an entertainment or design-focused West Hollywood client expects from an app. AI-assisted prototyping means you're reacting to real, working screens early, so refinements happen before engineering time is spent building the wrong direction, measured against Apple's Human Interface Guidelines.
Enterprise iOS integration for West Hollywood talent agencies and media firms connecting a new app to existing booking systems, CRMs, or internal tools. AI-enabled development speeds up implementation while our engineers keep full ownership of security, performance, and the discretion this client base expects.
[FAQs]
Most projects ship in about 6 weeks, compared to the 6-month timeline common at traditional shops. AI-assisted development lets our senior engineers move through implementation and testing far faster, while still reviewing every piece of the build and preserving the level of polish this market expects before it reaches App Store review.
Prototypes start at $6,000 and full MVPs at $15,000. Costs vary with scope, but our AI-enabled process typically brings projects in around $20,000 all-in, compared to the roughly $200,000 a traditional agency charges for comparable iOS work. AI handles the repetitive parts of the build, like scaffolding and test writing, which means less billable engineering time without a drop in code quality.
We start with discovery to define requirements, move into AI-assisted architecture and prototyping, then build in iterative cycles with your feedback built into each one. Senior engineers review everything that ships, prepare the App Store submission directly, and stay engaged through launch, so you're never waiting on a black-box process.
Discretion is part of the deliverable for a lot of our West Hollywood clients, particularly in entertainment and talent management. We work under standard confidentiality agreements, keep builds in access-controlled repositories, and limit who touches client data and AI tooling at each stage, with senior engineers accountable for every decision along the way.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
