DreamLabs
DreamLabs
[Who we are]
Hermosa Beach's small but active startup scene needs the same senior engineering larger companies get, and we deliver it with AI-enabled iOS development, shipping App Store-ready apps in about six weeks without the six-month timeline or the six-figure price tag.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for Hermosa Beach startups pairs AI-assisted architecture, implementation, and testing with direct senior engineering review at every stage, building in Swift and SwiftUI from day one. That combination lets us deliver production-grade iOS applications on a timeline a small team could never hit through manual development alone. We move from requirements to a working prototype quickly, then iterate with you in short, visible cycles, which matters most for early-stage founders who need to see and react to real progress rather than wait for a single reveal weeks in. Continuous integration and automated testing run throughout the build, so speed doesn't come at the cost of stability once real users start showing up. We handle App Store submission directly, including the review back-and-forth that sometimes follows, so a founder juggling a dozen other priorities doesn't have to become an expert in Apple's guidelines just to launch. We also stay available for quick questions between formal check-ins, since an early-stage founder often needs a fast answer more than another scheduled meeting. That accessibility carries through the whole engagement, since a startup's questions rarely arrive on a predictable schedule.
[Deliverables]
Custom iOS applications built for Hermosa Beach's startup community, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We handle the full build in Swift and SwiftUI, from architecture through App Store launch, at a cost structured for an early-stage budget rather than an enterprise one.
A focused engagement to take an idea from a first conversation to a live App Store listing, using AI-assisted development to move fast without skipping the senior review that keeps a rushed build from becoming unmaintainable. We help scope a lean but genuinely usable first release, then build and ship it in about six weeks.
Interface and experience design for early-stage products where first impressions matter more than a long feature list. AI-assisted prototyping gets working screens in front of you fast, so design decisions get made with real feedback before engineering time is committed to the wrong direction, all built against Apple's Human Interface Guidelines.
[FAQs]
Most builds take about 6 weeks with our team, compared to the 6-month timeline typical of a traditional agency. AI-assisted architecture, code generation, and testing let our senior engineers move through implementation quickly without cutting corners, which matters for a founder trying to get real user feedback before runway gets tight.
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. Our AI-enabled process typically brings a custom iOS build to around $20,000 all-in, compared to the roughly $200,000 a traditional agency might quote for comparable scope. That difference tends to matter most for early-stage founders, and we don't cut the senior engineering review to get there.
Yes, regularly. A meaningful share of our Hermosa Beach clients are founders building on limited runway, and our AI-enabled process is built to make a custom, production-grade app achievable at that stage rather than something only a funded company can afford. We help scope the first release to fit your actual budget and timeline.
We start discovery by identifying the one or two things your app absolutely has to do well, then push everything else to a later phase. AI-assisted planning helps us move through that scoping process quickly, but the judgment about what matters for launch comes from senior product and engineering experience, not a generated checklist.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
