DreamLabs
DreamLabs
[Who we are]
Across the Golden Gate from San Francisco, Sausalito's boutique businesses build custom iOS apps with our fractional product team, using senior engineers paired with AI to launch in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Sausalito clients, we combine AI-assisted planning and implementation with hands-on senior engineering to move from concept to a working iOS app quickly. AI handles a meaningful share of the repetitive build work in Swift and SwiftUI; our engineers own architecture, code review, and every decision that affects long-term quality. We break projects into short, visible phases so you see real progress at every step rather than waiting for a single big reveal. Continuous integration and automated testing run throughout the build, which lets us maintain a fast pace without sacrificing stability. For a business whose reputation is built on presentation, whether that's a gallery, a boutique, or a waterfront restaurant, we spend real attention on interface polish and brand consistency, not just backend functionality, treating design as central to the build rather than an afterthought layered on at the end. Every build is prepared for Apple's App Store review as part of the process, so the launch date holds.
[Deliverables]
Custom iOS applications built for Sausalito businesses, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We manage the full build, from architecture through App Store launch, with particular attention to the brand polish a Sausalito business depends on.
Interface and experience design for Sausalito's boutique retailers, galleries, and hospitality businesses, where presentation carries real weight. AI-assisted prototyping means you're reviewing real, working screens early, so the finished interface reflects your brand as precisely as the rest of your business does.
For Sausalito businesses still validating an app idea, we offer rapid prototyping backed by senior technical strategy. AI-assisted tooling helps us produce an interactive, realistic prototype quickly, so you can test the concept with customers before committing to a full production build.
[FAQs]
Prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope, with delivery in about 6 weeks rather than the industry-standard 6 months. Senior engineers review every decision AI helps accelerate, so the lower cost doesn't mean lower quality.
AI handles a meaningful share of the scaffolding, boilerplate, and test writing that would otherwise consume engineering hours, which is how a project that might cost $200,000 at a traditional agency comes in around $20,000 with us. Senior developers still review and own every line of code that ships.
Most projects land around 6 weeks from kickoff to a completed, App Store-ready build, well under the roughly 6-month timeline typical of traditional agencies. AI-assisted development compresses implementation and testing significantly while senior engineers review everything before it ships.
Yes, for businesses where brand presentation matters as much as functionality, we treat design as a first-class part of the build, not a final layer added at the end. AI-assisted prototyping lets us iterate on visual polish quickly, so the finished app looks and feels as considered as the rest of your business.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
