[Who we are]
Wedged between Berkeley and Oakland with a business density few small cities can match, Emeryville companies build custom iOS apps with our fractional product team, using AI-enabled engineering to ship in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our development process for Emeryville clients pairs AI-assisted architecture, implementation, and testing with direct senior engineering oversight at every stage. That combination lets us deliver production-grade iOS applications in Swift and SwiftUI on a timeline manual development alone can't match. We move from requirements to a working prototype quickly, then iterate with you in short, transparent cycles rather than a long, opaque build phase. Continuous integration and automated testing run throughout, so we catch issues early rather than at the end of a rushed pre-launch phase, and we prepare for Apple's App Store review as part of the process, not an afterthought. Given the density of established companies operating out of Emeryville, our clients tend to expect technical rigor and clear documentation, and we build for that expectation, using AI to accelerate the parts of development that benefit from it while keeping senior engineers accountable for architecture, security, and performance across the entire build, from the first sprint to the App Store listing going live.
[Deliverables]
Custom iOS applications built for Emeryville businesses, engineered by senior developers using AI-accelerated implementation and testing. You get a fully custom, production-grade app in Swift and SwiftUI, with the development timeline shortened by how efficiently AI handles the repetitive work, and senior engineers reviewing every decision before it ships.
SwiftUI-based engineering for Emeryville companies that need a modern, maintainable iOS codebase, whether that's a new build or a migration from an older UIKit app. AI-assisted implementation speeds up the work while senior engineers make the architectural calls that determine how well the app holds up as your product and team both grow.
Enterprise iOS integration for Emeryville businesses that need a new app to connect cleanly with existing infrastructure, from internal systems to third-party APIs. AI-accelerated development speeds up implementation while our engineers keep full ownership of security, performance, and scalability across the build.
[FAQs]
Prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 many agencies charge for comparable work using a fully manual process. AI compresses the hours spent on scaffolding, boilerplate, and testing, and we pass that efficiency directly to the client without reducing senior engineering review.
AI-assisted scaffolding, code generation, and testing let our senior engineers move through a build far faster than manual development alone, typically bringing a project in around $20,000 and 6 weeks compared to the roughly $200,000 and 6 months a traditional agency might quote. Engineers still review and own every line that ships and every screen prepared for Apple's App Store review.
Yes, migrating an older UIKit app to SwiftUI is common work for us. AI-assisted analysis speeds up the audit of the existing codebase, and our engineers handle the rewrite with an eye toward performance and maintainability, so the modernized app is easier to extend going forward, not just visually updated.
Senior engineers own every security and compliance decision on enterprise builds, from authentication design to how data is stored and transmitted. AI accelerates the implementation work, but nothing involving sensitive data or system access ships without a senior engineer having reviewed and tested it directly, which matters for companies handling regulated or proprietary information.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.