[Who we are]
El Cerrito businesses partner with our fractional product team to build custom iOS apps, using senior engineers paired with AI-powered development to launch on the App Store in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For El Cerrito clients, we combine AI-assisted planning and implementation with hands-on senior engineering to move from concept to a working iOS app quickly. AI generates a meaningful share of the repetitive build work in Swift and SwiftUI, from scaffolding to boilerplate; our engineers own architecture, code review, and every decision that affects long-term quality. We break projects into short, visible phases so you see real progress at every step rather than waiting for a single big reveal. Continuous integration and automated testing run throughout the build, which lets us maintain a fast pace without sacrificing stability or cutting corners Apple's App Store reviewers would catch. Whether you're a startup building a first product or an established El Cerrito company adding a new mobile offering, we deliver iOS applications that are genuinely production-ready: performant, secure, and built to scale as your business grows, not just polished enough to demo well on launch day.
[Deliverables]
Custom iOS applications for El Cerrito businesses, built by senior engineers using AI-accelerated development to compress the timeline without narrowing scope. From architecture through App Store submission, we handle the full build, tailored to your specific market and users rather than adapted from a generic template.
Enterprise iOS engineering for El Cerrito companies that need an app to integrate securely with existing infrastructure. AI-enabled workflows speed up implementation while our engineers retain full ownership of security, performance, and scalability, so the finished product holds up under real usage rather than falling apart outside a controlled demo.
SwiftUI-based interface and experience design for El Cerrito startups, built around Apple's Human Interface Guidelines and the visual conventions iOS users already expect. AI-assisted prototyping speeds up iteration, so you're reviewing real, working screens early rather than waiting weeks for a first look at your product.
[FAQs]
Custom development means the app fits your business instead of the other way around. Paired with AI-enabled engineering, El Cerrito businesses get that level of customization at a fraction of the usual cost and time, typically around $20,000 and 6 weeks instead of the roughly $200,000 and 6 months a fully manual build tends to run.
The cost of hiring an iOS developer in El Cerrito can vary widely, with some agencies charging upwards of $200,000 for a comprehensive project. Prototypes start at $6,000 and full MVPs at $15,000. Our AI-enabled process brings that down to around $20,000 all-in by compressing the hours spent on scaffolding and testing, without reducing the senior engineering review every build goes through.
Quality doesn't drop because AI is involved; it depends on whether a senior engineer is reviewing what AI produces, and every line of code we ship goes through that review. AI handles repetitive work fast, which frees engineers to spend more time, not less, on architecture and the details that actually determine app quality.
Yes, we handle App Store submission as part of every build, including preparing the app to meet Apple's guidelines on privacy, performance, and design well before submission day. We also manage any back-and-forth Apple's review team requests, so a rejection doesn't become a surprise delay on your launch timeline.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.