DreamLabs
DreamLabs
[Who we are]
Just south of the San Francisco border, Daly City businesses build custom iOS apps with our team, using senior engineers paired with AI to deliver an App Store-ready product in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For Daly City clients, we combine AI-assisted planning and implementation with hands-on senior engineering to move from concept to a working iOS app quickly. AI handles a meaningful share of the repetitive build work in Swift and SwiftUI; our engineers own architecture, code review, and every decision that affects long-term quality. We break projects into short, visible phases so you see real progress at every step instead of waiting for a single reveal. Continuous integration and automated testing run throughout the build, letting us maintain a fast pace without sacrificing stability. Because Daly City's commuter population moves constantly between the city and the Peninsula, we pay particular attention to how an app performs under real-world conditions: spotty transit connectivity, a wide range of iPhone hardware, and the kind of quick, distracted use that happens on a BART platform rather than at a desk. Every build is prepared for Apple's App Store review as part of the process, so launch happens on schedule.
[Deliverables]
Custom iOS applications built for Daly City companies, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We manage the full build, from architecture through App Store launch, handling everything so you have one accountable team instead of several vendors to manage.
For Daly City businesses still deciding what to build, we offer technical strategy and planning before a single line of code gets written. Senior engineers use AI-assisted research and prototyping to map out architecture options and a realistic scope, so the eventual build stays on budget and on the roughly 6-week timeline our AI-enabled process typically delivers.
Interface and experience design built around how Daly City's commuter-heavy population actually uses an iPhone, often on the move between the city and the Peninsula. AI-assisted prototyping means you're reacting to real, working screens early, keeping design decisions grounded in feedback rather than assumptions.
[FAQs]
Prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge, with delivery in about 6 weeks rather than the industry-typical 6 months. AI reduces the manual hours needed for scaffolding and testing, and we pass that efficiency directly to the client.
A traditional build bills largely for manual hours across design, development, and QA. AI handles a meaningful share of that repetitive work instead, generating boilerplate code and drafting test cases, which is how we deliver comparable or better quality iOS apps for around $20,000 rather than the roughly $200,000 many agencies charge for similar scope.
Most projects land around 6 weeks from kickoff to a completed, App Store-ready build, well under the 6-month timeline typical of fully manual development. Senior engineers stay closely involved throughout, reviewing every piece of AI-assisted code and preparing the submission for Apple's review before launch.
We test throughout the build, not just at the end, using automated testing layered under senior engineering review to catch performance issues before they reach real users. Given how much of Daly City's population is on the move between transit systems, we specifically test for spotty connectivity and a range of iPhone hardware, not just ideal conditions in the office.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
