[Who we are]
As Marin County's largest city and its seat, San Rafael's businesses build custom iOS apps with our team, using senior engineers paired with AI to launch on the App Store in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
We build iOS applications for San Rafael clients using an AI-enabled process: AI-assisted architecture and planning, AI-accelerated implementation in Swift and SwiftUI, and automated testing layered under senior engineering review. The result is production-quality code delivered on a materially shorter timeline than manual development alone would allow. We move from your requirements to a working prototype quickly, then iterate with you in short, visible cycles. Continuous integration keeps the codebase stable as we go, so speed never comes at the expense of reliability, and our engineers stay hands-on throughout, reviewing and directing every piece of AI-generated output rather than shipping it unchecked. Whether you're a media or creative company in San Rafael building your first digital product or an established local business extending your presence onto iPhone, the goal is the same: an application that performs well, reflects your brand accurately, and clears Apple's App Store review without a scramble.
[Deliverables]
Custom iOS applications built for San Rafael businesses, engineered by senior developers using AI-accelerated implementation and testing. You get a fully custom, production-grade app in Swift and SwiftUI, with the development timeline shortened by how efficiently AI handles the repetitive work involved in any build.
iOS application development tailored for San Rafael's media and creative companies, where visual polish and brand accuracy matter as much as functionality. Senior designers and engineers work closely together, using AI-assisted prototyping to iterate quickly while keeping every detail aligned with your brand's identity.
Interface and experience design built around Apple's Human Interface Guidelines, tailored to how San Rafael's customers actually use iPhone. AI-assisted prototyping speeds up iteration, so you're reviewing real, working screens early rather than waiting weeks for a first look at your product.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope, with delivery in about 6 weeks instead of the industry-standard 6 months. Senior engineers review everything AI helps generate, so quality doesn't slip.
AI handles a meaningful share of the scaffolding, boilerplate, and test writing that would otherwise consume engineering hours, which is how project costs come down from a typical agency's roughly $200,000 to around $20,000 with our process, without reducing senior review of the finished code.
Yes, we've built iOS applications for media and creative companies where brand accuracy and visual polish carry real weight, working closely with in-house design or marketing teams to make sure the finished product reflects the brand correctly, not just functions correctly.
Most projects go from kickoff to a completed, App Store-ready build in around 6 weeks. We start with discovery, move into AI-assisted architecture and prototyping, then build in short, iterative cycles with senior engineers reviewing everything before it ships and preparing the App Store submission.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.