[Who we are]
Just over the hill from San Francisco on the coast, Pacifica businesses build custom iOS apps with our team, using senior engineers paired with AI-enabled development to launch in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for Pacifica clients combines AI-assisted architecture, implementation, and testing with hands-on senior engineering review at every step. That pairing lets us compress the traditional build timeline substantially while keeping the code quality, security, and performance you'd expect from a fully custom Swift build. We move from requirements to a working prototype quickly and iterate with you in short, visible cycles rather than a long black-box development phase. Continuous integration and automated testing run throughout, catching issues early instead of at the end of a six-month cycle, and giving us time to prepare properly for Apple's App Store review before submission. Pacifica's proximity to the Peninsula tech corridor means local clients often compete for the same users as much larger companies, and we build accordingly: fast, reliable apps that don't announce themselves as the product of a small team, even though that's exactly what delivers them faster and at a fraction of the cost.
[Deliverables]
Custom iOS applications for Pacifica businesses, built by senior engineers using AI-accelerated development to shorten the timeline without shortening the feature set. We handle the full lifecycle, architecture through App Store launch and post-launch support, so you're working with one team rather than several vendors.
UI/UX design tuned to how Pacifica's customers actually behave on iPhone, informed by the same design conventions used across the wider Peninsula market. We use AI-assisted prototyping to get working screens in front of you fast, so design decisions get made early, before engineering time is committed to the wrong direction.
Enterprise iOS app solutions for Pacifica-based businesses that need to integrate with existing systems and infrastructure. AI-enabled development speeds up delivery while our engineers keep full ownership of security, performance, and scalability, so the finished product holds up under real, sustained usage.
[FAQs]
One of the key benefits is significant cost savings without compromising on quality. While other agencies might charge upwards of $200,000 for similar work, our AI-enabled process brings the same scope to around $20,000. Our streamlined process also means a standard turnaround of about 6 weeks compared to the 6 months often quoted elsewhere, getting your app to market faster.
Being close to the Peninsula tech corridor means we work to the same technical bar clients there expect, even for a smaller Pacifica business. That shows up in code quality and process, not in price: our AI-enabled builds still run around $20,000 and 6 weeks, not the $200,000 and 6 months a Peninsula-based agency might quote for comparable work.
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. Costs vary with scope, but a typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for similar work. AI reduces the manual hours needed for scaffolding and testing, and that savings gets passed directly to the client.
AI assists with generating boilerplate Swift and SwiftUI code, scaffolding new screens and features, and drafting initial test cases. Senior engineers review, adjust, and take ownership of everything before it ships, so AI speeds up the mechanical parts of the work while every architectural and quality decision still comes from an experienced developer.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.