[Who we are]
We build custom iOS apps for businesses in the City of Orange using AI-enabled development, pairing senior engineers with AI to ship App Store-ready software in weeks instead of the months a traditional build takes.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
For clients in Orange, we combine AI-assisted architecture and implementation in Swift and SwiftUI with hands-on senior engineering review at every stage. AI handles a meaningful share of the repetitive build work, from scaffolding to test coverage, so our engineers can focus on the decisions that determine whether an app holds up over time. We move from your requirements to a working prototype quickly, then iterate with you in short, visible cycles rather than a long, opaque development phase. Continuous integration and automated testing run throughout, so speed doesn't come at the cost of reliability. Established Old Towne businesses often need software that respects an existing customer relationship, while newer companies near Chapman need to move fast on a first release, and we adjust our process to fit either situation. We manage App Store submission directly, including any review back-and-forth, so launch day isn't the first time your app meets Apple's standards. The result is a fully custom iOS application, delivered in weeks.
[Deliverables]
Custom iOS applications for businesses in the City of Orange, engineered by senior developers using AI-enabled development to compress the timeline without cutting scope. We manage the full build, from architecture through App Store launch and ongoing support.
For long-standing Old Towne and local Orange businesses adding a mobile presence, we build iOS apps that respect an existing customer relationship rather than starting from zero. AI-enabled development speeds up the build while senior engineers focus on getting the details right.
Interface and experience design built around Apple's Human Interface Guidelines and how your specific customers actually use iPhone and iPad. AI-assisted prototyping means you see and react to real screens early rather than a static mockup.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope, with delivery in about 6 weeks instead of the industry-standard 6 months.
AI-enabled development reduces the manual engineering hours a build requires, which is how we bring most projects to around $20,000 instead of the roughly $200,000 a fully manual process typically costs. That gap is often what makes custom software realistic for a smaller, established local business.
An established business usually needs software that fits into an existing customer relationship and operation, while a startup often needs to validate an idea quickly. We adjust discovery and scope accordingly, but the underlying process, AI-enabled development with senior engineering oversight, stays the same either way.
A local team means easier collaboration and a partner who understands the community you're building for. We add AI-enabled development on top of that, so you get local accessibility plus a build that's genuinely faster and more affordable than the traditional agency model, around $20,000 and 6 weeks.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.