[Who we are]
Millbrae sits at the Bay Area's busiest transit junction, and the businesses built around it work with our team to launch custom iOS apps in about six weeks, using senior engineers paired with AI.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our approach applied locally in Millbrae pairs AI-assisted architecture, implementation, and testing with direct oversight from senior engineers at every stage. That combination shortens the typical build timeline substantially while preserving the code quality and performance a production Swift application needs. We move quickly from requirements to a working prototype, then iterate with clients in short, visible cycles rather than a long, opaque development phase. Continuous integration and automated testing run throughout, so speed doesn't come at the cost of reliability, and we account for Apple's App Store review process from the earliest planning stages. Because so much of Millbrae's foot traffic moves through its transit hub, we pay close attention to how an app performs under real-world conditions, spotty cell coverage underground, quick sessions between train connections, rather than only testing on a strong office connection. Whether you're launching a first product or extending an established one, we build iOS applications engineered to hold up under that kind of real usage.
[Deliverables]
Custom iOS applications built for Millbrae businesses, tailored to a customer base that's often moving through the city's transit hub. Our AI-enabled process pairs senior engineers with AI-assisted development to deliver a scalable, reliable app in Swift and SwiftUI, from architecture through App Store launch and ongoing support.
Custom Swift application engineering for Millbrae businesses that need dependable performance under real-world conditions, including inconsistent connectivity near transit infrastructure. AI-accelerated implementation and testing shorten the build cycle while senior engineers focus on the reliability and performance details that matter most for a transit-adjacent audience.
Enterprise-grade iOS solutions for Millbrae companies that need to integrate with existing systems and infrastructure. AI-enabled development speeds up delivery while our engineers maintain full control over security, performance, and scalability, ensuring the finished app meets the standards a growing business requires.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 an agency using a fully manual process might quote for similar work in Swift and SwiftUI. Delivery typically takes about 6 weeks, well under the industry-standard 6 months.
AI-assisted scaffolding, code generation, and testing let our senior engineers move through a build significantly faster than manual development alone, typically completing projects for around $20,000 and 6 weeks versus the roughly $200,000 and 6-month timeline common elsewhere. Engineers still review and own every line of code and every screen before it ships.
We build in graceful handling for weak or intermittent connectivity from the start, rather than assuming a strong connection, and test specifically for those conditions during development. This matters for a location like Millbrae, where a meaningful share of usage happens near transit infrastructure with unpredictable signal, not just in a home or office.
We start with discovery to define requirements, then move into AI-assisted architecture and prototyping, followed by iterative development with your feedback built into each cycle. Senior engineers review everything that ships, and typical projects complete in around 6 weeks for roughly $20,000, including preparation for Apple's App Store review.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.