DreamLabs
DreamLabs
[Who we are]
Santa Monica sits at the center of Silicon Beach, and the competition for a spot on someone's home screen there is real, which is why we pair senior engineers with AI-accelerated development to deliver App Store-ready apps in about six weeks.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for Santa Monica clients combines AI-assisted architecture, implementation, and testing with hands-on senior engineering review at every step, building natively in Swift and SwiftUI throughout. That pairing lets us compress the traditional build timeline substantially while keeping the code quality, security, and performance a competitive Silicon Beach market demands. We move from requirements to a working prototype quickly and iterate with you in short, visible cycles rather than a long black-box development phase. Continuous integration and automated testing run throughout, catching issues early instead of at the end of a six-month cycle, and giving us time to prepare properly for Apple's App Store review before submission. From consumer products to enterprise tools, Santa Monica clients need apps that perform under real usage and real scrutiny in a market saturated with alternatives, and we build for that, using AI to move fast without asking you to compromise on quality. We also design for retention from day one, not just a strong first impression, since a Silicon Beach audience churns quickly when an app doesn't hold up.
[Deliverables]
Custom iOS applications for Santa Monica businesses, built by senior engineers using AI-accelerated development to shorten the timeline without shortening the feature set. We handle the full lifecycle, from architecture to App Store launch and post-launch support, for consumer products and enterprise tools alike.
Consumer-facing iOS app design and engineering built to hold attention in a crowded Silicon Beach market where users abandon apps quickly. AI-assisted prototyping gets working screens in front of you fast, so onboarding and core flows get tested with real feedback before engineering time is spent building the wrong thing.
Enterprise iOS integration for Santa Monica companies connecting a new app to existing systems, data, and infrastructure. AI-enabled development speeds up implementation while our engineers keep ownership of security, performance, and long-term maintainability across iPhone and iPad deployments. We handle everything from authentication and backend APIs to third-party services, testing each integration thoroughly given how little tolerance this market has for a broken app.
[FAQs]
A traditional agency bills largely for manual hours across design, development, and QA. Our AI-enabled process lets a small, senior team move through the same work faster, which is how we deliver comparable or better quality iOS apps in about 6 weeks, versus the 6-month timeline elsewhere, without cutting senior review.
Prototypes start at $6,000 and full MVPs at $15,000. Pricing depends on scope, but a typical custom iOS build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a Santa Monica agency using a fully manual process might quote for similar work in Swift and SwiftUI. AI handles a meaningful share of the scaffolding and testing work, and that efficiency is passed directly to you without cutting the senior review every build goes through.
We spend real time on onboarding and the first few minutes of use, since that's where most apps lose people in a market this saturated. AI-assisted prototyping lets us test several approaches quickly, but the judgment about what actually keeps someone engaged comes from senior product and design experience, not a generated suggestion.
We start with a discovery phase to nail down requirements, move into AI-assisted architecture and prototyping, then build in short iterative cycles with your feedback built in. Senior engineers review every stage and prepare the build for Apple's App Store review, so you see steady progress instead of a single reveal at the end.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
