[Who we are]
Oakland companies build custom software with our senior engineering team, using AI throughout architecture, development, and testing to deliver production-ready systems in weeks instead of months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for Oakland clients combines AI-assisted architecture and implementation with hands-on senior engineering review at every step. AI handles a meaningful share of the repetitive build work; our engineers own architecture, code review, and every decision that affects how the system performs under real conditions.
We break projects into short, visible phases so you see real progress at every step rather than waiting for a single big reveal. Continuous integration and automated testing run throughout the build, which lets us maintain a fast pace without sacrificing stability.
From logistics and port-adjacent operations to the media, food, and startup companies clustered around downtown and Jack London Square, Oakland businesses need software that reflects the range of what the city actually does. We build for that diversity, treating integration with existing systems as seriously as anything user-facing, and staying engaged well past launch as your requirements evolve.
[Deliverables]
Custom software built for Oakland's diverse business base, from port-adjacent logistics operations to downtown startups. Our AI-enabled process pairs senior engineers with AI-assisted development to deliver a scalable, secure system, handling everything from architecture through deployment.
Integration work for Oakland companies connecting new software to logistics, inventory, or enterprise systems already in daily use. AI-accelerated development speeds up implementation while our engineers keep full ownership of data integrity and long-term maintainability.
Full-stack web and backend development for Oakland businesses that need dependable infrastructure and a front end that actually gets used. AI-assisted prototyping gets working software in front of you early, so decisions get made on real functionality instead of guesswork.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom software build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope. AI reduces the manual hours needed for scaffolding and testing, and we pass that efficiency on directly to Oakland clients.
Most Oakland builds take about 6 weeks with our AI-enabled process, compared to the roughly 6 months a traditional build requires. Senior engineers review everything AI helps generate, so the pace never comes at the cost of code quality.
A traditional shop bills largely for manual hours across design, development, and QA. We pair a small, senior team with AI across architecture, code generation, and testing, so you get comparable or better quality software with far fewer billed hours and a much shorter timeline.
Yes. We've built software for logistics operators, downtown startups, media companies, and established manufacturers across Oakland's varied economy. Each engagement is staffed to fit the specific technical and operational needs of that business, not forced into a one-size-fits-all template.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.