DreamLabs
DreamLabs
[Who we are]
We build custom software for Hayward companies using senior engineers paired with AI across architecture, coding, and testing, delivering production-ready systems in weeks instead of months.
★★★★★
“Other app developer quoted 10X the price to create a live testable version. DreamLabs pricing structure has meant we can quickly get the app in users hands and see what they think!”
Jenn Brooks · Founder & CEO @ Nurture
As a fractional product team, we start by defining your vision and sharpening your strategy. We don’t just say “yes,” but always ask “why?”, helping your dev budget go further and faster.
We use AI-accelerated development to help teams of all sizes launch custom, scale-ready digital products. Ship in days/weeks, not months/years.
User testing is a bonus service we offer to all clients for free. This means we learn together from real users with each release.
[What We Do]
Our process for Hayward clients combines AI-assisted architecture, implementation, and testing with hands-on senior engineering review at every step. That pairing lets us compress the traditional build timeline substantially while keeping the code quality, security, and performance a real production system needs.
We move from requirements to a working system quickly and iterate with you in short, visible cycles rather than a long black-box development phase. Continuous integration and automated testing run throughout, catching issues early instead of after months of unseen work.
Given Hayward's manufacturing and logistics base, a lot of our work here involves connecting new software to inventory, warehouse, or fleet management systems already in daily use. We treat that integration work with real care, so what we ship fits into your existing operations rather than asking your team to work around it.
[Deliverables]
Custom software built for Hayward businesses, engineered by senior developers using AI-accelerated development to compress the timeline without cutting scope. We manage the full build, from architecture through launch and ongoing support.
Integration work for Hayward businesses connecting new software to inventory, warehouse, or fleet management systems already in daily use. AI-enabled development speeds implementation while our engineers keep full ownership of data accuracy and reliability.
Enterprise software and backend development built for the operational demands of Hayward's manufacturing and logistics-driven businesses. AI accelerates scaffolding and repetitive implementation work, freeing our engineers to focus on performance and reliability under real load.
[FAQs]
Our published tiers anchor the range: prototypes start at $6,000 and full MVPs at $15,000. A typical custom software build with our AI-enabled process runs around $20,000 all-in, compared to the roughly $200,000 a traditional agency might charge for comparable scope. AI reduces the manual hours needed for scaffolding and testing, and we pass that efficiency directly to Hayward clients.
Most projects ship in about 6 weeks, compared to the 6-month timeline common at traditional shops. AI-assisted development lets our senior engineers move through implementation and testing far faster, while still reviewing every piece of the build before it goes out the door.
Yes. Many of our Hayward clients need new software to connect cleanly with existing warehouse, inventory, or fleet management systems. We treat that integration work as a core part of the build, not an afterthought, so the finished system fits into operations you already depend on.
Look for a team that can show real, production-grade work and explain how AI fits into their process versus how much is still manual. Confirm you'll get a fractional product team, design, engineering, and product management, rather than a single generalist handling every part of the build.
[01] Product Strategy
We start by helping you define your long and short-term product visions. We then break down the concepts into concrete features and functions, so we can piece them back together into a prioritized roadmap.
[02] Development
With the framework pinned down, we go heads-down on execution. We leverage AI-powered tooling and a modern Flutter + Firebase stack to develop your product in record time.
[03] Polishing + Launch QA
Your finished product to ensure that each feature works seamlessly, every color is precise and all copy is ready for publication. We then manage the entire app publishing process on mobile, web or both.
