# Urban Outdoors — MVP Mobile App

DreamLabs is an AI-powered app development agency in California — a fractional product team for mobile and web apps, from strategy to launch. This is a DreamLabs case study built for Urban Outdoors. Moved through four stages over one month.

- Stack: Adalo, Notion, Figma
- Duration: 4 weeks

## What it is

We built a fully native mobile app MVP in just 6 days using no-code. We framed this build with a fully spec’d product roadmap (1 week) and tight QA process (2 weeks).

## How it works

We completed this build in 4 stages over the course of 1 month end-to-end.

**Phase 1 : Strategy**

- Function → Create a detailed, prioritized product roadmap with clear User Flows, Sitemap, Unit Tests and spec’d Features.
- Solution → Notion and Figma

**Phase 2 : UX**

- Function → Build the front-end UX of every scoped screen in the app.
- Solution → Adalo

**Phase 3 : Beta**

- Function → Build the back-end database to power all Features for the MVP.
- Solution → Adalo
- *Note: Phase 2 & 3 were completed concurrently in 6 days.*

**Phase 4 : Launch**

- Function → Polish the UI & copy as well as launch the app for first users!
- Solution → Adalo

In addition, we also created a User Testing Guide and are leading the first 5 user testing sessions to best iterate on the product strategy for future releases.

## Don’t just take our word for it

We decided to go with a no-code MVP after having many conversations with full stack development contractors. Dev agencies were quoting us 6 months and $70,000+ for our mobile app MVP. The Dream Lab promised 6 weeks at a fraction of the cost. They delivered in 4 weeks.

As an early-stage, non-technical founder, Tomas and John broke down every step of the development process into easy, simple terms. They helped with scoping, building, beta testing, and handoff to our team - a thorough process from idea to launch. I’d highly recommend The Dream Lab to any founders wanting to build a market-ready product quickly and affordably.

- [Kay Rodriguez](https://www.linkedin.com/in/kay-rodriguez/), Founder & CEO @ Urban Outdoors

## Links

- Full page: https://www.dreamlabs.pro/project/urban-outdoors
- All case studies: https://www.dreamlabs.pro/projects
- Offerings & pricing: https://www.dreamlabs.pro/offerings
- Contact: https://www.dreamlabs.pro/contact